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Thanks to the stellar collaboration between the copywriters and the SEO team, we created insightful and entertaining content and helped drive sales through the roof! https://images.squarespace-cdn.com/content/v1/633d6bd96deb9835cd2e1242/e76d53a9-1b19-40e7-ace9-0c56f032788f/Screenshot+%28834%29.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633d6bd96deb9835cd2e1242/1664969708745-ZC6P9IXVLTJOV4ZQHHOX/Screen+Shot+2022-10-02+at+11.22.59+AM.jpeg Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633d6bd96deb9835cd2e1242/1664969708829-KP50C2XRMKA47QQ4I11T/IMG_0286.jpeg Portfolio https://images.squarespace-cdn.com/content/v1/633d6bd96deb9835cd2e1242/1664969708816-WM72LQ51JEEUA8AVT988/IMG_0287.jpeg Portfolio https://images.squarespace-cdn.com/content/v1/633d6bd96deb9835cd2e1242/1664969708794-ZB123XBXAZ72BN7RIJKL/IMG_0289.jpeg Portfolio https://images.squarespace-cdn.com/content/v1/633d6bd96deb9835cd2e1242/1664969708770-UH46WQ2B1V5J1E8LU5RC/IMG_0288.jpeg Portfolio https://images.squarespace-cdn.com/content/v1/633d6bd96deb9835cd2e1242/1696338979086-VLMTGVT7BNK9BLDQP20O/61ZpCs2BPWL._AC_UF1000%2C1000_QL80_.jpg Portfolio - Harina P.A.N. Crisp content and crispy arepas served to a whole new continent https://images.squarespace-cdn.com/content/v1/633d6bd96deb9835cd2e1242/c2fc83bc-4c70-4e39-8fb7-b4c844077785/PAN+God.jpeg Portfolio - A Freaky Greek Goat God and a Suffix Where is no one looking? We’re selling bags of cornmeal powder that get turned into little cakes. It’s so mundane and every day, especially for Venezuelans; how do we reach a broader audience? With its crispy texture and ability to pair with an array of dishes, why not say it combines with “All” cuisines? Pangea, pandemonium, panoramic…pandemic…the suffix P.A.N. = All. Pan is also the Greek God of the wilderness, which would have made for a loony campaign, but that got iced quickly. That said, the previous concept emerged victorious. P.A.N. cornmeal combines well with ALL cuisines, arepas are a fun meal choice in ALL situations, and P.A.N. is meant to be enjoyed by ALL people. This concept birthed our initial campaigns, some of which are still running four years later. https://images.squarespace-cdn.com/content/v1/633d6bd96deb9835cd2e1242/1664969722207-AISS44R832WNCM1DKTP6/IMG_2332.jpeg Portfolio - Destination: Arepa (CONCEPT) Global Arepa Makers In this fast-paced docuseries, we can showcase the different corners of the world where our beloved arepa has made itself at home and run quick featurettes about the hottest spots to down some quality arepas. The videos would be short and upbeat, featuring quick, stylized cuts, interviews with patrons, and some behind-the-scenes shots of how the magic batter is made using harina P.A.N. We love themes and countdowns, so featuring quarterly top 10 lists, recently opened “areperas” (arepa joints), and up-and-coming chefs would be a must. All events and promos will be announced on our social media. The concept could be an excellent tool for people to use the next time they crave an arepa, and it would be an enormous peacock feather in any arepa restaurant owner’s cap. https://images.squarespace-cdn.com/content/v1/633d6bd96deb9835cd2e1242/1664969722197-TN9J7O5975DH6SYRKNRQ/IMG_2333.jpeg Portfolio - P.A.N. People The brand ambassador and influencer train gathers steam by the second and P.A.N. has jumped on board with its P.A.N. People campaign. This execution features athletes, chefs, musicians, and visual artists eager to share stories of how P.A.N. has nourished their lives and experiences. You see, their products may still be on the fringes in U.S. supermarkets, but P.A.N. cornmeal has been a staple in Venezuelan kitchens since 1960. Besides sharing a meal, stories are the most immediate way to connect to someone. Be it the delicious aroma from the legendary street vendor around the corner on a night out or how mom mixes her batter with all the love in the world and makes each arepa more perfect than the last. P.A.N. People share their fondest memories or personal recipes using the ever-versatile P.A.N. cornmeal. These stories are as varied as the flavors that pair with their products. The Venezuelan diaspora spans continents, so this is an “Arepa Expansion” seen through the lens of integration. https://images.squarespace-cdn.com/content/v1/633d6bd96deb9835cd2e1242/7a73fc89-1c1f-4cc4-9b87-f1854af782aa/15.-West-Palm-Beach-store.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633d6bd96deb9835cd2e1242/f9203543-d845-49d7-b90f-eb52cb7faedf/p15423287_b_h9_ab.jpeg Portfolio https://images.squarespace-cdn.com/content/v1/633d6bd96deb9835cd2e1242/c7751335-b5a0-4030-9677-d920abc638e7/Screen+Shot+2024-06-14+at+4.46.11+PM.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633d6bd96deb9835cd2e1242/bca513f9-2326-474f-9e76-9215e3cd9989/Screen+Shot+2024-06-21+at+2.38.41+PM.jpeg Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/633d6bd96deb9835cd2e1242/5550bcfd-86ce-426c-96eb-2ab6078d735b/blank-white-square-thumbnail-Recovered.png Portfolio - 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